Project Manager Top Needed Skills

Project Manager Top Needed SkillsProject Manager Top Needed SkillsProject Manager Top Needed SkillsWriting your resume with a target job in mind requires having a clear understanding of the jobs skills and proficiencies.A well-crafted resume skills section, highlighting your relevant skills for a project manager position, will help your resume beat the Applicant Tracking System (ATS), which is the first step to getting your application noticed. Use the project manager top skills and proficiencies below to help you effectively write your resume.Project Manager top skills proficienciesDeveloping and Tracking BudgetsCoachingSupervisionStaffingProject ManagementManagementProcess ImprovementPlanningPerformance ManagementInventory ControlVerbal Communication

How to Write a Great Advertising Headline

How to Write a Great Advertising HeadlineHow to Write a Great Advertising HeadlineFrom the early days of advertising to todays social media posts, headlines are one of the most important aspects of any advertising campaign. A great headline can turn a prospective customer into a sale- for life. But what is the difference between a headline that just gets the job done, and a headline that really gets under the skin of the consumer? First, a look at what a headline is. What Is a Headline in Advertising? A headline in advertising grabs a readers attention much like a newspapers headline. An advertising headline is designed to be the first copy the potential customer reads, and it is usually written by a copywriter (but can also be crafted by a copywriter/art director team, or anyone in the creative department). Bold text, large font size, and various colors are some of the methods used to make the headline stand out from the copy. A headline must be written well in order to be effec tive and draw the reader into the ad. Types of Headlines There are generally two kinds of headlines. The first type works hand-in-hand with an image. If the ad is done well, both elements work in conjunction to create an ad greater than the sum of its parts. A classic example of this is the Volkswagon ad featuring a mechanic lying underneath the psychiatrists couch, with the headline are we driving our mechanics too hard? The headline alone is not a great one. The image alone is confusing. But together, they create a pithy, memorable ad. The other kind of headline is one that does not need an image- or has an image that doesnt add anything to the headline. One only has to look at the classic GE ad, we bring good things to life. Traditionally, the latter was how advertisements were created, printed, and published for decades. A copywriter would work up the headline and body copy for an ad. That ad would then go to the art department, where an art director and/or designer would c reate imagery that played off the headline in some way or complimented it somehow. This was an old-fashioned way to do advertising but was the cornerstone of every ad created in the forties, fifties, and early sixties. Then, Bill Bernbach came along. He revolutionized the industry by putting art directors and copywriters together as teams. Instead of copy coming first, and an image created to accompany it, the entire ad campaign was created by the team. Maybe the image came first. Maybe the idea was formulated, and the headline and image came after it. This formula is the foundation upon which all modern advertising is built. How to Write Great Headlines A great headline starts with a great creative brief. In fact, many creative directors believe that the unique selling proposition (USP) in a brief is the first headline ever written for the campaign. It is the job of the creative department to write better headlines than that. An example comes from John Hiney, an account direct or on Abbey Life critical illness insurance, who wrote the USP, Dont let your illness cripple your family. Its a powerful headline and a powerful USP. Once you have a great creative brief, learn everything you can about the product or service that you are advertising. If possible, have it in front of you, on your desk. If its a car, drive it. If its a massage therapist, get a massage. You need to immerse yourself in the product. Next, look at where the ad will go. Is it going on a billboard in Times Square? Will it go into a magazine? If so, which one? Drill down to where in the magazine. Back page, center spread, opposite the contents page? Finally, start writing. Dont worry about being clever or creating amazing headlines from the get-go. Just start writing. Write product benefits. Write experiences. Write gut reactions to the product. Write words that will connect the consumer to the essence of the product or service. You want to get it all down on paper (yes, ideally paper) so t hat ideas can start to form, and merge together, on the page. Look back at your ideas, and you will start to see connections. Words will jump out. Phrases will pop. Suddenly, two seemingly unrelated thoughts combine to become a smart, compelling headline. 25 of Advertisings Best Headlines There are thousands upon thousands of headlines that deserve to be considered for this list. But there are some that simply rise above, and are just impossible to forget. Here are 25 headlines that deserve their place in advertising history. McEnroe swears by them - NikeDont just keep up with the Joneses. Pass them - PorscheHello, boys - WonderbraStop dreaming and start dreaming - IkeaIn opinion polls, 100 percent of Economist readers had one - The EconomistPicks up five times more women than a Lamborghini - DaihatsuRediscover the s-lost art of the insult - Parker PensThey laughed when I sat down at the piano- but when I started to play - US School of MusicI never read The Economist. - Manageme nt Trainee (aged 42)- The Economist Apples make great carrots - Apple At 60 miles an hour, the loudest noise in the New Rolls-Royce comes from the electric clock - Rolls Royce Where the women you hate have their hair done - Horst Salons Yesterday you said tomorrow - Nike Marry Rich. Kill Husband. Repeat. - ABC Daytime In one American state, the penalty for exposing yourself is death - Timberland Is this the best ad ever written? - The Ball Partnership Why you should think more seriously about killing yourself - The Samaritans Dont lose your Zippo. Lifetime friends are rare - Zippo Its like mom used to make. Just before she was arrested - Cider Jack Hard Cider If you dont recognize it, youre probably not ready for it - Chivas Regal Alarm clocks. Hammers. Alarm clocks - Target From the days when men were men. And so were the women - Timberland Are you making plans for your wifes death? - Abbey Life Which one of these men do you think would be best at rape? - The Solicitors Regional Directory Brazil has solved the problem of how to keep kids off the streets. Kill them. - Amnesty International

Choosing Between Selling for a Large or Small Company

Choosing Between Selling for a Large or Small CompanyChoosing Between Selling for a Large or Small CompanyWhen it comes to geschftliches miteinanderes, there are three sizes small, medium and large. Each has its own benefits and drawbacks. But if you are deciding between accepting a sales position with either a large organization or a small business, there are some important factors you should consider before accepting the offer. Available Resources One clear advantage of working for a large company is the number of resources that will be available to you. In most large sales organizations, there are existing sales hilfe teams, established subject matter experts, a team of tenured sales professionals and a management team that knows their way around the sales bullpen. With small companies, resources are usually much mora scarce. Sales support and administrative assistance is an unusual luxury, and both sales teams and the management team could be either non-existent or very limit ed in size. If you feel that you need access to resources, hate doing all of your own paperwork, and prefer having plenty of co-workers to bounce ideas off of, a large company would be a better fit for you. Agility The ability to respond quickly to rapidly changing market conditions often makes the difference between companies that succeed and those that struggle. Many large businesses lack the agility that smaller companies enjoy, due entirely to their size. A sales organization with 10,000 employees simply cant make global changes overnight, while a sales business with 10 employees could reasonably make course corrections within an 8-hour work day. The old expression that says it takes time for a large ship to make a turn holds very true when it comes to the challenges faced by large companies when market conditions demand a change in focus. You need to have a deep understanding of the industry you are getting into and determine if the need for rapid change is important. If so , and if you are comfortable with change, a small business would suit you well. Job Security Despite the fact that large businesses often have cutbacks, they do provide more job security than smaller companies. This is usually due to the fact that large, established companies have investors, a board of directors, and a slew of other interested parties that are very involved in the companys solvency. One way that many large companies stay in business is by acquiring smaller companies, thus capturing their market share, intellectual property, and talent. Smaller companies are at a much higher risk of going out of business due in large part to the fact that there are usually just one or a few owners who may pass away, retire, or have something happen to them that interrupts their ability to lead or run the company. Large businesses enjoy the ability to plug someone else into a vacated position. For job security, large is better Advancement Opportunities There is no question tha t one of the most attractive benefits to larger companies is the advancement opportunities they offer. In very small businesses, there really is nowhere to go except ownership or to another company. The opposite is true for large sales companies. From sales management or sales director to positions like sales support specialists, opportunities abound. If you have your sights on management, fix your gaze on larger companies. Benefits As far as benefits are concerned, it really comes down to the individual company. In general, larger companies have more affordable health benefits due to their ability to negotiate more attractive rates with the insurance company. Conversely, smaller companies may offer lower employee contribution rates to attract candidates away from larger companies. Retirement accounts are fairly common but larger companies usually have better employee matching programs. Lastly, while pension plans are few and far between, your chances of getting a pension lay al most exclusively with large companies.

5 Ways to Demonstrate Air Pressure to Children

5 Ways to Demonstrate Air Pressure to Children 5 Ways to Demonstrate Air Pressure to Children Note A parent should always be presentboth physically and mentallywhen the children are conducting any science experiment at home. Even the simplest experiments have potential for trouble if done wrong. The ordinary pressure of the air surrounding us is 14.7 pounds per square inch, but the pressure can change when the wind blows or an object, like a car or airtuch, accelerates.One important principle to remember is that wherever the air pressure is higher, there will be a stronger force or push against an object. Its also helpful to know that when an air parteicle speeds up, it actually pushes less. Imagine that fast-moving air particles are in so much of a hurry that they dont have time to apply force. This principle is used in airplane wings to make planes fly. When a plane moves along the runway, the air above the wing speeds up more, lowering the pressure, so that the air below the wing can push the plane upward.Also for You How to Homeschool Engineering StudentsDo you want to see if these principles really work? Great Try one or more of the following experimentsWater Glass Trick. Fill a cup one-third with water. Cover the entire mouth with an index card. Holding the card in place, take the cup to the sink and turn it upside down. Remove your hand from underneath. Voil Because the water inside the cup is lighter than the air outside, the card is held in place by about 15 pounds of force from the air pushing up, while the force of the water pushing down is only about one pound of force.Fountain Bottle. Fill a 2-liter soda bottle half full of water. Take a long straw and insert it in the mouth. Wrap a lump of clay around the straw to form a seal. Blow hard into the strawthen stand back. Your blowing increases the air pressure inside the sealed bottle. This higher pressure pushes on the water and forces it up and out the straw.Ping-Pong Funnel. Put a ping-pong ball in side the wide part of a funnel and blow hard into the narrow end. Why doesnt the ball pop out? As you blow into the funnel, the air moves faster and lowers the air pressure underneath the ball. Because the air pressure is higher above the ball than below it, the ball is pushed down into the funnelno matter how hard you blow or which direction you point the funnel.The Million Dollar Bet. Take an empty water or soda bottle and lay it down horizontally on a table. Roll a piece of paper towel into a small ball about half the size of the opening. Tell a friend youll pay $1 million if he or she can blow the ball into the bottle. Dont worry about losing money because this is impossible. No matter how hard someone blows to try to force more air into the bottle, theres no room for it, so it will flow right out, pushing away the paper ball.Kissing Balloons. Blow up two balloons and attach a piece of string to each. Hold one balloon by the string in each hand and position the two balloons so t hat they are at your nose level and 6 inches apart. Blow hard into the space between the balloons. This lowers the air pressure. The pressure of the surrounding air is now higher and it will push the balloons together.Adapted from Top Ten Air Pressure Experiments to Mystify Your Kids-Using Stuff From Around the House, by Aurora Lipper, for Mechanical Engineering, January 2008.Read mora How to Mentor Young EngineersExperiential Learning and Cooperative Education Pay OffEngineering Education, Family Style

The Most Disregarded Fact Regarding Resume Two Pages Revealed

The Most Disregarded Fact Regarding Resume Two Pages Revealed A Secret Weapon for Resume Two Pages Determine if you want more than one resume page. Use the webpage break function after the previous line of text you wish to keep on the very first page. A two page resume isnt simple to read The very first page resume is good if you dont have a lengthy work history. The Secret to Resume Two Pages In your resume, its possible to only include things like work experience directly associated with the job that you apply. A two-page resume is acceptable for someone with well-established experience seeking work in the exact same field. Job seekers must do the exact same thing. One of the most frequent questions job seekers have is the way long a resume should be. You are going to be deemed ineligible for additional job consideration. The Job Objective Sometimes known as a career objective, the work objective is a rather important portion of the resume in the lack of a targeted job title. You are able to even skip some unrelated odd jobs which you were pursuing before. There are several job opportunities that are offered in educational sector. Employing a resume maker can allow you to conserve a good absprache of time and generate a professional looking resume in a portion of the quantity of time it would typically take to compose a resume. Resume is the very first breakdown of the candidates profile by the organization. Also indicate the total sum of loans you are going to get. There are a few fields that call for a long resume because of the inclusion of research, publications and comprehensive projects. Your resume shouldnt be restricted to legal-related employment or activities. It isnt simple to cover the lack of a degree or a deficiency of formal education without sounding apologetic. There are just two relevant rules to bear in mind once it comes to writing a resume and the duration of your document isnt among them. Employing a character retu rn might cause formatting to modify. You may also consider employing a combination resume format. There are four unique types of resume format that may be used. The Most Popular Resume Two Pages One of the absolute most critical mistakes made on resumes is the usage of passive, vague wording. Make certain you incorporate all best information thats pertinent to the work publishing. Like the rest of the part of the resumes, its necessary for you to list the job particular specifics in the cv. Writing a resume for employment within the art market can be challenging. CVs are typically a few pages, minimum. You wish to impress an employer, and that means you are inclined to be too enthusiastic in your resume. Employers are generally bombarded with quite a few resumes and as a consequence they dont have time to read lengthy resumes. As you use a resume maker it is crucial to keep a couple of things in mind. The very first thing you ought to do with your resume is to get rid o f irrelevant and unnecessary info. Otherwise, there isnt anything bad about a brief one-page resume provided that the content is relevant and highlights your abilities well. A two page resume is sometimes an issue of choice and at times an issue of dignity. Thus, it seems the resume length rule is truly not a rule about length in any respect. The key to the period of the resume relies on the relevancy of the info within it. Thus, to make an interview-winning CV, its crucial that you comprehend the value of CV length and the should continue to keep yours short. There are two or three reasons for the difference in length.

The Unusual Mystery Into Office Assistant Duties Resume Discovered

The Unusual Mystery Into Office Assistant Duties Resume Discovered The Pain of Office Assistant Duties Resume A health assistants duties can differ, based on the organization as well as the persons experience. The office often has equipment thats leased and she has to be in a standort to keep the equipment. An office assistant resume needs to demonstrate a broad range of skills. Whats more, the administrative assistant will be asked to keep up with advancing technology. In several cases the entire letter is rounded off in a few sentences, since theres no room for insignificant thoughts. Composing an entirely phrased letter is not as difficult as its made out to be. Its possible to compose your own letter of arrangement for a good deal of distinct explanations. There are lots of official letters that you may have to compose in your everyday life. Facts, Fiction and Office Assistant Duties Resume Administrative assistant jobs are among the most frequently listed jobs in th e employment market and employers are located in a wide selection of industries. There are a lot of diverse varieties of healthcare assistants. If, for example, you would like to turn into an Administrative Medical Assistant, it essential that you guarantee that the application you decide on concentrates on training and Administrative terminology. The Administrative Assistant has to be in a position to use various kinds of telephone systems alongside email programs. The Unexposed Secret of Office Assistant Duties Resume The business should know they can trust you to be the face and voice of different employees and even the business. Well, the company world isnt immune far from it. Its therefore important you know the font of abilities that have to go recorded on a resume so the record becomes a whole one. Because assisting is such a profession thats skill-oriented, you want to be certain your resume highlights your abilities and the way you can turn in valuable employee. Ad ministrative assistants roles are very typical in the employment market and employers are located in a diverse selection of industries. Most employers need a minimum of a high school diploma. You might decide to earn your degree in a conventional classroom setting, or through one of the numerous on-line schools which are available. A high school education is needed and some college could be preferred. Thus, its essential that the administrative assistant consistently function to continue to keep their skills relevant and cutting edge. If you wish to land a new job livecareer is able to help you craft a standout resume. There are lots of ways in which you could change our office assistant job description example to satisfy your requirements. With a little bit of preparation and a deep comprehension of the local job market, its possible to easily simplify your work search. The administrative professional becomes an essential team player in the business. Comparable to time man agement, admin assistants require the skill of being in a position to plan strategically. The overview of your administrative assistant experience on your resume should communicate details about your previous employers together with the abilities and obligations needed to do your work well. The most suitable job description is simply the start. Heres What I Know About Office Assistant Duties Resume Administrative assistants might also be responsible for sending and receiving correspondence, together with greeting clients and customers. Several professional little small business letter formats are followed by women and men, depending on their convenience. Since the correspondence should be properly formatted and carefully drafted, an individual should take the critical attempts to write it. Resume writing can be challenging. The office assistant job description involves the capability to listen. An office assistant job comprises a wide selection of duties and duties. The mo ney office assistant functions as the in-house auditor of the workplace. Youre searching for an office assistant who will be a very good fit for your business, so dont hesitate to expand on the abilities and traits youd love to have in your office assistant description. Proper Administrative Assistant Job Description Samples can be quite much helpful both from the face of the employee also from the face of the business. Certification isnt necessary to turn into an Executive Assistant. The Career Objective is intended to provide the hiring manager a reason to keep on reading your resume. Office assistants in stores might want to answer questions regarding store merchandise or policies or take part in minor sales activities. As an example, legal administrative assistants may want to have a comprehensive comprehension of legal terminology and procedures, while medical assistants may ought to be well versed in handling insurance businesses and reading medical reports. Depending o n the size of the practice, administrative medical assistants might also be asked to execute clinical tasks as instructed by the physician. Medical administrative assistants, the individuals on the other side of the desk and behind-the-scenes, provide the administrative support needed to be certain that all patients get the finest quality of care and support.